Anatomy of an eBook Launch (With Sales Numbers)

anatomy of an ebook launch I know you’re going to do it anyway so feel free to scroll to the bottom to look at the sales numbers for Abby’s eBook launch. ;) After you’re done make sure you come back up to the top and read about how we did it!

The Idea

Shortly after the new year when Abby asked me to help with the “business” side of her blog, we sat down and brainstormed all the ways we could maximize the blog’s profitability. So far we haven’t found just one means of revenue that was the equivalent of a full income, so we thought it would helpful to come up with a list of multiple revenue streams.

Early in 2014 Abby was already writing sponsored posts and we were doing ok with AdSense. The logical next step in my mind was creating our own product and selling that directly to her audience.

Abby has an advantage: she is an amazing writer! I knew an eBook would be a perfect fit for her skill set. She came up with the idea of writing about everything she learned her first year of blogging– she grew an audience and saw some income faster than most, so it made sense for her to share her story. The book would take the reader through Abby’s first year of blogging as she shared everything she learned that made her successful.

At first Abby was nervous about presenting herself as an expert on blogging. She felt like she didn’t know enough. I reminded her about all the people that constantly email her about blogging questions and the strategies she uses. I also reminded her that she doesn’t have to be the world’s leading expert on a subject to write about it. Something I’ve learned from the courses I’ve taken in Fizzle is that you don’t have to be THE expert. You just have to know more than some people. In writing the book Abby would act like the “leading learner.” She would be teaching people who are one or two steps behind her in the process.

Write to Your Audience? Or Not.

One of the initial challenges we had to overcome was deciding that Abby was ok with writing on a subject that not all of her readers would be interested in. Abby writes a home decor/craft/DIY blog, so not all of her readers are interested in blogging. Normally, you want to write and sell something that benefits your readers. We knew this book would benefit many but not all. The clincher was the number of questions and emails about blogging she was constantly bombarded with. A book about blogging wouldn’t be perfect for her entire audience, but it would definitely beneficial for many.

Set a Launch Date or it Won’t Happen

It wasn’t until March that we definitely decided to move forward with this project. Realizing how much work we (mainly Abby!) had, the first thing we did was set a launch date. To be honest I don’t think this eBook would’ve ever happened if we didn’t set this date. We wanted to give ourselves plenty of time, so we set the launch date for June 10th which just happened to be Abby’s birthday. Three and half months in the future sounded like a ridiculous amount of time, but I will say this: we we’re thankful for all of that time!

The Writing Process

I had nothing to do with this part. Well I guess I had a little to do with it. My job was to encourage Abby when she felt like she had nothing to say and to give her positive feedback as she had me review the work. I also used some hotel points and sent her off on her own for weekend to type her little fingers off in a hotel room.

abby writing in hotel room

Before she started writing we sat down and brainstormed a list of topics she should cover in the book and loosely formed them into an outline, creating a logical progression of thoughts. As Abby began the actual writing, she returned to the outline, fleshing it out more and more to be sure the book was organized and flowed smoothly.

For the initial composition of the book, Abby wrote in a Google Drive document. This allowed for easy sharing with me, and later in the process she was able to share a read-only version of the document with her reviewers, enabling the comment function so they could leave feedback.

Make Writing Time an Immoveable Object on Your Calendar

Abby spent March and the first part of April pumping out thousands of words. 33,000 to be somewhat exact! Besides the time in the hotel, Abby committed to writing every weekday morning from 6am to 7am. Since she was still maintaining her regular blogging schedule while writing the book, this chunk of dedicated book-writing time in the morning was absolutely essential. Without it, the book probably would have gotten pushed lower and lower down the priority list and may never have come to fruition.

There’s More to Launching an eBook Than Just Writing

After going through the entire writing and launch process, we found that the time we had between the date we started writing and the launch date naturally divided into two parts.

Part 1 – Write
Part 2
– Edit, have others review, plan and execute launch strategy

Though our natural tendency was to spend all our time leading up to the launch just writing, we really pushed ourselves to have the book ready early enough to get in front of as many sets of eyes as possible. The editing and review process was absolutely crucial to pushing out a high-quality product, so we’re so glad we left enough time for that to happen. Having the book ready early also allowed us to focus in on our launch strategy and get the word out to as many people as possible.

The Editing Process

The initial draft of Building a Framework had 10 really, really long chapters. We thought that format may be a little overwhelming for readers, so we went back through the book and broke it down into sections with 28 much smaller chapters, which we definitely felt made it a more manageable read. During this phase Abby also added pictures, screenshots, and some minimal formatting.

Early on we decided that it was a good idea to get as much outside feedback as possible. Not only that, but we also wanted to make sure it was read by varying levels of bloggers, from someone who had never done anything with blogging before to bloggers who were a few months in to people who have been blogging for several years.

The book was in Google Drive and Abby was able to share the document in “read only” mode, allowing her reviewers to use the “comments” feature to give feedback or ask questions as they read. We ended up with about 15 readers in all, and we are SO thankful to them for helping the eBook become what it is today.

iBooks Author Strikes the Right Balance

If you search around online you’ll find lots of differing opinions on the best way to format an eBook. The most basic option is to simply use Microsoft Word and export the document as a PDF. Even though Abby is the queen of Microsoft Word, we didn’t seriously consider this option because we were worried that we wouldn’t get the truly professional look we were going for.

The advanced option would have been to use Adobe InDesign. This is an expensive option with a larger learning curve. Not really what we wanted to do.

We heard good things about Apple’s iBooks Author program. It’s designed to create eBooks for sale in the iBooks store, but you can also export your eBook as a PDF. It’s a free program with some great templates, and it’s not too complicated to learn. After a day or two of struggling with the program, Abby really caught on and the interior of the book ended up looking pretty professional.

People Judge eBooks by Their Cover

This is one area that Abby and I decided we should get some outside help. Abby does some graphic design work herself, but she wasn’t confident enough in her skills to take on a professional-level cover.

We were so thankful that Abby’s friend and fellow blogger Alison of Just Add Confetti was willing to create the awesome cover that we ended up with. After Abby communicated her vision for the cover to Alison, Alison took that vision and truly turned it into something even better than we could have ever imagined.

Here are the three designs Allison came up with. Abby chose the third option.

ebook cover 1

ebook cover 2

ebook cover 3

The eBook cover is extremely important to us. It needed to stand out, look professional, and be memorable. This was an image that would later be plastered all over Abby’s blog, so we wanted to make sure it matched the color and styling of the rest of her blog elements. Alison totally nailed the design!

Another tedious task that we completed as part of the editing process was to add in the many, many links to webpages Abby references in the book. We didn’t just copy and paste the web address in for a lot of them, though. If you’ve read Abby’s eBook you’ll notice an asterisk next to many links for products or services that Abby uses. These are clickable affiliate links within the body of the eBook.

In the past I’ve seen links within the body of an eBook as direct affiliate links. We were concerned, though, that our affiliate links could change in the future and we would have copies of our eBook floating around out on the internet with links that no longer work. The best way we have found to avoid this problem was to use Pretty Link.

Pretty Link is a simple WordPress plugin that enabled us to create nice, short, pretty links and then control their destination. For example, in the eBook Abby talks about how much she loves her Restored 316 WordPress Theme built on Genesis. She created a pretty link like and forwarded that link to the final destination of….. Now if for whatever reason the destination link changes, we can simply update the pretty link from within WordPress.

In addition to having this control over the possibility of links changing in the future, they just look better.

pretty link example

Example of Pretty Link in the WordPress Dashboard

A Launch Plan Can Make or Break You (Don’t Surprise Your Readers)

Abby couldn’t just drop the bomb on her readers that she had written this eBook and expect them to buy it; it was important to build up some anticipation for the eBook’s launch. About a month before the launch, Abby kicked her promotion of the upcoming book into high gear.

Abby made it a point to post pictures on Instagram and Facebook when she was squirreled away writing the book. She emailed her MailChimp list multiple times leading up to the book. She involved her private Facebook blogging group by asking their thoughts and opinions on various aspects of the book.

photo 2 photo 3 photo 4 photo 5

About a week before the launch she sent a sample chapter to her email list. Basically, if you were following Abby’s blog at all you would clearly know that on June 10th Abby was launching her book. She created some buzz and build-up.

I haven’t counted, but I would guess that in the month of May Abby probably mentioned some aspect of her eBook on her blog, social media, or her email list at least 25 times. This was SO crucial. We wanted our audience to get excited for the release of the book and for it to feel like a big event!

Here’s a list of posts where Abby mentions her eBook to her readers:

A Surgery Date, a Marathon, and My Big Secret Revealed!
Exciting eBook Updates! {Building a Framework}
eBook Pricing, Launch Details, and a GIVEAWAY!!!
It’s eBook LAUNCH DAY!!!

None of this build-up happened by accident. Abby and I created a Google Drive document with a timeline of all the various launch events, including every time she would mention something related to her book or email her list. Now as we progressed the exact timeline evolved, but it was still helpful to realize the importance of thinking through a launch sequence.

Day-Before Email

This was the most important email we sent. The day before the launch we had to prepare our audience with every possible detail. We wanted to make sure they knew when it was launching, what landing page to go to when it launches, what the pricing details were going to be, etc. Our goal was to answer all of their questions ahead of time so that on the morning of the launch they had no more questions and were ready to buy.

day before launch email

Pricing and Payment Processing

If you take a look at the landing page for Abby’s eBook you’ll notice something a little different:

{The eBook is in PDF format and includes 28 chapters, 178 pages. We have set the price at $24; however, I decided that I didn’t want the price to be the thing that prohibited someone from getting access to this information, so at checkout, the system will be set up to accept anything over $1. So you could technically put in $1, $10, $15, $24, $50 (hey, it IS my birthday… ;) ), and it would work for you. Are we crazy? Maybe. But I really am so passionate about helping other people start and grow their blogs because I have loved it so much myself, and I would hate for money to be the reason that someone decided not to go for their dream!}

We’re certainly not the first ones to try this type of pricing strategy, but it’s definitely not something you see every day! I first learned about Pay What You Want Pricing from this blog post by Tom Morkes, and I was so intrigued by it.

One of the goals Abby had was to get her eBook into the hands of as many people as possible, and we thought PWYW pricing was the perfect way to do this.

Another advantage of this pricing strategy is that we didn’t have to fret over the price of the book. I think a lot of people worry about pricing their book too high or too low; with this strategy the purchaser gets to decide what it’s worth.

Now there certainly are some risks with this pricing strategy, and it doesn’t make sense in all cases. I think positioning is important here. On the sales page Abby specifically mentions that the book is $24 but if that doesn’t work for someone, they can feel free to adjust the price. We anchored the price at $24 in the minds of her readers.

If we just used a PWYW pricing model without anchoring the price to $24, I think we would’ve had many more $1 purchases. The key here was to make it clear what we valued the book at ($24) but then let purchasers know it’s ok to adjust the price to something that suits them better.

You can see average prices paid in the numbers section below, but I think this strategy only works when the value placed on the product is relatively low. If Abby was selling a course that included videos and we valued the product at $99, I don’t think we’d do as well with the PWYW pricing model.

We knew that we would sell more copies of the book using PWYW but that the average price paid would be lower. The problem is that we’ll never know what would’ve happened if we used a fixed $24 price.

Business models and statistics aside, though, the biggest reason that we decided to go with the PWYW model was that Abby felt so strongly that anyone with the desire to start or grow a blog shouldn’t be held back by the price of the book. She had seen first hand what a positive experience blogging could be, and she wanted to be able to share that experience with as many people as possible regardless of what they could afford to pay.

Here are a few comments Abby’s readers left regarding the PWYW pricing:

Screen_Shot_2014-06-17_at_12_01_43_AM Screen_Shot_2014-06-17_at_12_03_16_AM Screen_Shot_2014-06-17_at_12_02_13_AM


Those are just a few of the many comments Abby received regarding her pricing strategy. She also received a few very personal and touching emails that we cannot share here.

We used Gumroad as our payment processor and we were and are still thrilled with how easy it is to use. It’s the system that allowed us to use PWYW pricing. It’s honestly dead-simple and much more elegant than using PayPal or e-junkie. It just looks nice. When Abby launches her next product, we will certainly use Gumroad again.

Look how nice Gumroad’s payment page looks!

gumroad payment processing

Guest Posts

Part of Abby’s launch strategy included guest posts going live the day of the book launch. Several of her friends were willing to allow Abby to take over their blog space with guest posts that day while others wrote reviews of the book to help with promotion as well. This proved yet again something that Abby talked about over and over in Building a Framework: building connections with other bloggers is SO important!

Abby had all of her guest posts written more than a week in advance, and she put a lot of time and thought into what she wrote. She wanted to make sure she wrote something that would benefit her host bloggers’ readers.

Since her eBook is about blogging, obviously her guest posts would touch on some aspect of that. A strategy that worked really was for Abby to write about a topic she has learned a lot about from the particular blogger for whom she was guest posting. By pointing out their strengths and giving examples, it helped those bloggers’ readers see the concepts more clearly, AND the hosting blogger gets some positive shout-outs– win-win!

These guest posts were a great way to build additional buzz on launch day. Maybe one of Abby’s readers read her post the morning of launch but weren’t sure if they wanted to buy just yet. Later that day, the same reader may have read one of Abby’s guest posts, and after seeing her message in several places, decided to make the purchase. Abby really tried to be everywhere the day of her launch in order to reach as many people as possible.

Landing Page

About a week and a half before the launch Abby and I started working on her landing page. This was more challenging than we thought it would be. Fortunately Abby’s Restored 316 WordPress Theme has a “landing page” template we could use. The problem was that it initially didn’t display as a clean blank sheet.

We had to mess with the CSS to disallow ads and footer widgets on the landing page. Once we had a clean sheet Abby went to work writing the sales copy.

My recommendation with this is to look at as many landing pages as possible to get an idea of the flow of a great landing page. Our inspirations were:

31 Meals Cookbook by Minimalist Baker
Authority by Nathan Barry
Double Your Freelancing Rate by Brennan Dunn

Many eBook authors may underestimate the importance of the landing page, but I think it’s absolutely crucial to the book’s success. Our goal was for our landing page to be clean, simple, and distraction-free. We wanted it to be visually appealing and answer any possible questions visitors may have.

We personalized the landing page by using a picture of Abby blogging as one of the first images. People want to see who they’re buying from!

abby blogging

It’s easy to get narcissistic on landing page so we constantly asked ourselves, “What’s in it for the reader? How are they benefitting?” That’s why we decided to start off with the bold headline “Get Ready to Grow Your Blog” followed by a dramatic picture of the cover the book.

landing page

The goal was to get the reader to keep scrolling and read about what they will get if they purchase.

Abby prominently displayed the Table of Contents to make sure a potential purchaser understood how many topics were covered in the book.

We stole Brennan Dunn’s idea and even embedded a sample chapter using Slideshare right on the landing page.

Minimalist Baker’s 31 Day Meal Plan landing page was the inspiration for the prominent full-width buttons. I was able to make those in the style.css file. It took me a good few hours to fumble my way through that but it wasn’t too bad. For a good coder it would a 5 minute job. That I am not.

For social proof Abby used 10 testimonials on her landing page. That’s more than I have ever seen before! Abby just asked all of her blogging friends who had helped review her book for a little blurb. We figured that the more testimonials, the better Abby’s credibility would be. I guess at some point there could be too many, but we thought 10 was a good number.


Launch Day

When I went to bed the night before launch day, my work was done (or so I thought)! Abby woke me up at about 5 am with some question about payment processing in the UK…

Launch day was also Abby’s 30th birthday, so I made sure we celebrated that in the midst of all the eBook craziness!


I have to say that I was incredibly un-productive on launch day. I would refresh the Gumroad dashboard every 10 minutes to check for new sales. It was exciting that after months of planning the day was here and people were buying.

Abby, on the other hand, was incredibly productive on launch day. She had prepared a spreadsheet with two lists of bloggers. The first list was made up of bloggers she had connected with during her time blogging. She sent these 50 bloggers personal emails asking for their help with promotion on the day of the launch. The second list was made up of bloggers who were mentioned in the book. Abby also wrote a personal email to each of these bloggers explaining her project and telling them why and where they were mentioned.

Along with allowing Abby the opportunity to say “thank you” to some of her blogging friends for their support, she also was able to continue to build buzz and maybe even get some tweets, pins, and Facebook likes out of the emails.

Many of the people responded to the emails with words of encouragement and excitement about the launch, so Abby was busy responding to those messages as well. It was a crazy day!

Collect Email Addresses

Gumroad stores email addresses but they aren’t very useable in that form. We setup an integration with Zapier to send the email addresses of those who purchased the book to a list in Mailchimp called “Purchased Framework eBook.” This gives us a lot of flexibility moving forward. Maybe Abby will update the book in a year and she’ll want to send an email only to the people who purchased her book and not her entire Mailchimp list. I’m sure you can think of a million other reasons why it makes sense to have the eBook purchasers in Mailchimp.

zapier gumroad to mailchimp

Email Autoresponder Follow-up

The weekend before launch Abby and I stayed a couple nights at a hotel while the kids were at “cousins’ camp” with their grandparents. During this time Abby setup an email autoresponder the send to her “Purchased Framework eBook” list 3 and 14 days after buying. We ended up changing the days but the idea is still the same.

It’s an automatic email that Abby can use to touch base with everyone who purchased her book after they’d had some time to read. The email would also ask if they had any questions and point them to a few resources on Abby’s blog related to blogging This gives us a lot of flexibility moving forward– maybe Abby will update the book in a year and she’ll want to send an email only to the people who purchased her book and not her entire MailChimp list.

Once setup this is all 100% automatic. It increases engagement and also drives people to pages on Abby’s site with numerous affiliate links and products and services that Abby recommends.

Sales Numbers

I’m not going to analyze the numbers too much here (you’ll have to wait until the June income report) but here are the sales from the eBook launch week:

Day 1 – 227 sales – $2,236
Day 2 – 53 sales – $528
Day 3 – 31 sales – $359
Day 4 – 15 sales – $155
Day 5 – 15 sales – $200
Day 6 – 10 sales – $109
Day 7 – 8 sales – $75

Total # of sales first week: 359
Total sales revenue first week: $3,662
Average sales price: $10.20

Again, I will analyze these numbers in the June income report. By that time I will have even more data.

I do want to say that Abby and I are thrilled with the results so far. We are so thankful to everyone who purchased the book. We honestly can’t say thank you enough.

Keep Sales Rolling

Abby and I have been brainstorming about how we can continue to keep sales rolling in and provide value for people who have already purchased the book. There are few resources in the works and email series that we have yet to setup. Make sure you check back to this blog over the next few weeks and months to hear more about these strategies.


Writing this eBook was more work than we could have ever anticipated. It still amazes me how Abby can sit down and write so much and so well. She is amazing.

At the end of the day, we view this eBook as a significant milestone for Abby’s blog. Ad revenue and affiliate income is great, but this is the first product that Abby created and sold. It’s a great feeling and we know it’s just a pre-cursor to even greater things to come!

Don’t miss a thing!

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  • Sylvia

    I can’t wait to start reading Arby’s book. ( I purchased my copy on the launch day)
    I just wanted to say well done to both of you for all your hard work and dedication with this project and the blog in general. Thank you for sharing and encouraging others to follow in your footsteps. :) Abby is truly lucky in having a loving and supportive partner to constantly encourage her! All the best to both of you and your gorgeous boys :)

    • Donnie Law

      Thank you Sylvia for that encouragement! Let us know what you think after your read the book.

  • Karen Schravemade

    Thanks for this helpful and detailed breakdown! So many great tips here.

    • Donnie Law

      Thanks Karen! Glad it was helpful.

  • A Prudent Life

    Thanks for the full behind the scenes breakdown of the process! Launch night I was telling my husband what a brilliant job you guys had done with pre-launch promotion followed up with all the guest posts on launch day. I hope the book continues to be a great success!

    • Donnie Law

      Thank you!

      It’s always a balance trying to build some buzz around a launch but at the same time Abby wanted to make sure she didn’t annoy her readers. Hopefully she found that balance!

  • Laura Jane

    Great post! I thought the book was fantastic.I love all the details you share about the process. I’m launching a new ecourse (my first) very soon and this gives me some great ideas. I was also really curious about the flexible price model, so I love seeing the results of that. I’m honestly a little surprised that the average sale price was so much lower than the suggested $24 price. I would have thought most people would pay the suggested price. It would be interesting to know what percentage of purchasers paid the $24. A few people paying only $1 could bring the average way down. Did anyone pay more than $24?

    • Donnie Law

      Thanks Laura! You’re from Pittsburgh right?

      Great questions about the PWYW pricing… We’ve had maybe a half dozen people pay more than $24. The highest was $35 by a very generous blogger Abby knows.

      Surprisingly very few people actually pay exactly $24. The numbers are all over the place. Just to give you an example, here are the last ten purchases: $2, $24, $18, $5, $15, $10, $10, $20, $10, $3.

      That’s a little better than typical. Sometimes we get three or four $1 purchases in a row but it always seems to drift back to a $10 average.

      I would say that if you are planning on charging more than $30 for your course (you probably are) I don’t think PWYW pricing would make sense. I think it’s a better model for a lower(ish) priced product.

      I do highly recommend using Gumroad as a payment processor for your course. It’s been so easy to use.

      • Laura Jane

        Yes, I’m from Pittsburgh.

        Interesting that few people actually pay $24. I would have imagined most would. I definitely don’t plan to use that model for my ecourse that is priced higher. It is something to consider for a future ebook or other tip elf download.

        I’ve heard lots of good things about Gumroad. I just have to figure out if it integrates with Premise.

        • Dan @ Live Work Travel USA

          Very interesting to see how the PWYW pricing played out. I think it’s a very smart way to get all the impulse buyers. If you keep the price at $24, a lot of people would still be very intrigued to purchase, but maybe put it on the backburner debating with themselves whether or not to spend that money. Eventually they forget about it and you lose them.

          • Donnie Law

            I think you’re right Dan.

            I wish there was a way to figure out how many people would not have purchased the book if we had a fixed price of $24. Unfortunately I think that’s impossible.

          • Dan @ Live Work Travel USA

            Just test it, Donnie. Once the dust from the launch has settled, run a whole week with a set price of $24 and compare that to the average PWYW week. Maybe do 2 weeks for a better comparison.

          • Donnie Law

            You’re always so practical Dan! I think this is a good idea but we may wait a month or two to test this.

            I will say that I think the launch is incredibly important…. Sales have really been tapering off. But every time Abby writes about the book or mentions it on Facebook we get a nice little surge.

            I’m planning a post on how to keep eBook sales strong even after the launch. We’ve been brainstorming some interesting ideas.

  • Karen Marie Kedzuch

    I am incredibly inspired by your team work with Abby and having two young children. You both support each other and family is important too. I too was curious how your pricing strategy worked and thank you for sharing your quick results. I believe you are both so successful because you are (Just Good People) of course that is a great compliment. You are not out to grab every dime from people or say you know it all. I am thankful that Donnie & Abby plus the kids have fallen into my world through blogging. Thank you for sharing your knowledge but most of all for being an incredible family building a solid life together with Just A Girl and Her Blog!
    Wishing you all the success your hearts can hold,
    Karen Marie Kedzuch
    Dragonfly & Lily Pads Oct. 2013

    • Donnie Law

      Thanks Karen that means a lot!

  • Carrie @ Kenarry: Ideas for th

    I have been following along with Abby’s big book launch and was excited to see you guys were sharing some behind-the-scenes details about all the work that went into creating it. Thank you for being so open and honest — and informative!

    • Donnie Law

      Thanks Carrie! I actually had a lot more information in this post but it was getting wayyy too long-winded. I hope this is the right balance of being helpful but not overwhelming.

      Also, your castle playroom is unbelievable! I’ve never seen anything like that.

      • Carrie @ Kenarry: Ideas for th

        Thanks for your kind words about our castle playroom, Donnie! You definitely achieved the balance you were hoping for with this post. I just purchased Abby’s book and can’t wait to read it. I’ve also subscribed to both of your blogs so I can follow along in your journey. Like you guys, my husband and I are working together to make our blog a success. We can’t wait to learn by following in your footsteps.

  • Lauren @ The Thinking Closet

    This is seriously a gold-mine of information right here. Thank you SO much for detailing so many of the key aspects of your eBook prep and launch. Now, I’m just feeling bashful for taking up so much of your sweet wife’s time the other night on Face-Time asking her so many of the questions you had already answered here (slaps hand to forehead). Then again, I’m all the more likely to really implement these awesome tips and tricks on my eBook (in draft mode now!) having heard it again. Also…your blog rocks! Following you now via email and bloglovin’ so I can stay in the loop. Congrats to you and Abby on all of your successes with the eBook. I know this is just the start for you two and your awesome eCollaborations! ;-)

    • Donnie Law

      Thanks Lauren!

      I know Abby enjoyed talking with you about your book. Good luck launching and let us know if we can help in any way!

      • Lauren @ The Thinking Closet

        Thanks, Donnie! Y’all are the best!

        • Lauren @ The Thinking Closet

          Hey Donnie and Abby! Had two minor questions that popped up now that I’m getting closer to launch (one month from today!). 1) So, after exporting the eBook to pdf and adding all of the links “within” the eBook (so the clickable table of contents for instance) in Adobe Acrobat (if I recall from my convo with Abby?), do you have to re-do that process after every time you edit and re-export the book? Or does Abby somehow do her edits within Adobe Acrobat? 2) I’m considering downloading a plug-in or service like Optimize Press or Thrive Landing Pages for my sales page…however, I’m guessing I’ll still have to figure out on my own how to get rid of my blog header and footer. Any tips for how to navigate that “fun” process? Thanks, friends! Re-reading this post, I’m reminded what a bevy of helpful info you have shared with us. So grateful.

          • Donnie Law

            Yes if we wanted to make any change the eBook in iBooks Author we have to re-export, open with Adobe Acrobat, and make the anchor link things. It’s a huge pain. I was halfway through making the links once and then Abby realized we needed to change something in the book so we had to start all over.

            Making a clean white landing page was actually easier than I thought. We use Genesis Framework and I just added a few lines of code to the style.css file in abby’s theme folder. Email me sometime and I’ll send you the code I used to get you started. Trust me, I know nothing about coding, I just asked the questions in the Genesis forum and someone helped out. I’ve also emailed Abby’s theme designer from Restored 316 and she’s provided me code snippets to remove the ads from the landing page and everything like that.

  • Dan @ Live Work Travel USA

    Fantastic job guys!!! And thanks Donnie for documenting the whole process for us to read & learn. I still haven’t finished Abby’s book (I’m a slow reader, easily getting sidetracked), because the World Cup consumes most of my time at the moment ;)

    • Donnie Law

      I can understand the World Cup consuming most of your time. When your team (Germany in your case!) is doing so well it’s easy to get sucked in. Hey, it’s only once every 4 years!

      I will say that if the USA wins their next match I’ll start to pay lots of attention.

      • Dan @ Live Work Travel USA

        Well, make sure to tune in on June 26. That’s when Germany faces the USA :)
        My time constraints are because I’m literally watching every single game of the World Cup (replays until late at night). What can I say, I’m a soccer addict… I’ll have my life back after July 13 :)

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  • Sarah & Beth Anne

    Hey Donnie,
    I haven’t had a chance to stop over in a while – excellent job on this post! I love how you share the thought process and strategy behind every step of the e-book launch. You and Abby did an amazing job! It’s a long way off until our first e-book, but I know just where to turn when we are ready to get started. Hoping that “Everything I Learned my First Year of Podcasting” will be out next year! (Ok, I won’t take that title of course!)
    I continue to refer to Abby’s wonderful e-book in other podcast episodes because it’s just so good. I hope that continues to bring in sales for you. (Today’s episode being just such an example:
    Keep working hard and (selfishly!) – keep sharing all the great advice you have here :)
    ~ Beth Anne

    • Donnie Law

      Thanks Beth Anne!

      I’ve listened to everyone of your episodes (loving it!) so I will definitely listen to #13. Thanks for referencing Abby’s book in the podcast.

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  • stephanie

    thanks for this post..I am setting a date” Feb 2nd!!!!!!
    Not sure if thats a good day….but we will see!

    • Donnie Law

      That’s a huge step! Tattoo the day on your arm!

      What is your book going to be about?

      • stephanie

        I have a blog about food and product photography. I also do some still life photography using vintage items…I have been featured in print a few times.

        I need to nail the subject down because I have a tendency to be scattered. Ive followed your wife’s blog for a while, and appreciate your posts too.

  • Erica Layne

    I’ve gotta say, this was a pretty incredible post. Thanks for being so comprehensive! I’ve interacted some with your cute wife through blogging, and I’m a big fan. I’ve got my own (totally hypothetical) ebook on my mind, so this was really helpful, learning what I’m getting myself into. Thank you so much, Donnie! You guys are one cute couple.

    • Donnie Law

      Glad it was helpful Erica!