September 2014 Traffic and Income Report

September 2014 Income Report Donnie Law

Wow time just flies by. It seems like it was just June, the beginning of summer, and Abby and I were launching her eBook. Now we're well into fall and my oldest has started kindergarten. My tendency is to over-estimate how much I can accomplish in a short period of time and underestimate how much I can accomplish over a long period of time.  Online business is a lot like that... There are always things left on the to-do list at the end of the … [Read more...]

1,000 eBook Sales in 4 Months: The Secret To Our Success

1000 ebook sales donnie law

This past weekend Abby was busy finishing an updated version of her eBook, Building a Framework: Everything I Learned My First Year of Blogging. While this was happening we also hit a pretty substantial milestone: 1,000 sales. The eBook launched on June 10th so it was almost 4 months to the day when we hit this milestone. Over this time period we've made over $9,000 from the book. We feel incredibly grateful that Abby's first product was met … [Read more...]

August 2014 Traffic and Income Report

august 2014 income report donnie law

As more and more people in my "real life" discover this blog and these income reports, the more self-conscious I get about it. I'm a no-nonsense, fairly private person. I don't really do social media and it makes me nervous to share too much about myself. Posting income online would seem to go against all my natural tendencies. Most people would consider these income reports an excessive and unnecessary over-share. When I start to doubt the … [Read more...]

July 2014 Traffic and Income Report

July 2014 Income Report

July was a difficult month. I mentally prepared myself for the income crash (it happened)  after our record June earnings, but it was difficult on a personal/family level. Abby had a major surgery on July 21st that has been 10 years in the making. I don't want to get into all the details, but you can read about it  here and here. She's been incredibly brave and the surgery was a success. A month later, she's doing great! If you’re not familiar … [Read more...]

5 Ways to Monetize Your Blog With Ads

Monetize Your Blog with Ads

Since January I've been experimenting with the ads on Abby's site. You can see from our past income reports that ad networks are an important part of our blog income. Unfortunately I have been less than systematic over the past 6 months with my ad strategy. So while I've done a lot of tweaking and changing, I haven't been diligent in keeping track of what works and what doesn't. Ad Revenue History March 2013 - $9 April 2013 - $21 May 2013 - … [Read more...]

June 2014 Traffic and Income Report

june 2014 income report

June was all about the launch of Abby's eBook. I'm glad we didn't keep track of the time invested into this project! It was a huge undertaking and I'm so glad we're  through it. If you haven't already, make sure you read 4,000 words on everything we did to launch her book: Anatomy of an eBook Launch. This includes a behind the scenes look into the writing process as well our launch strategy and technical challenges we faced. After you read that … [Read more...]

Thoughts On Pay What You Want Pricing (PWYW) With Sales Numbers

pay what you want pricing pwyw

My introduction to Pay What What You Want Pricing came from Tom Morkes. He wrote an excellent book on the subject as well as a guest post on the Fizzle Blog. PWYW pricing is a strategy where you let the purchaser decide what to pay for a product or service. Instead of a fixed price, the price is flexible. This is the strategy Abby and I used when launching her eBook on June 10th. For those of you who have written a book or created a product to … [Read more...]

May 2014 Traffic and Income Report

may 2014 income report

We had one focus in May: Prepare for the launch of Abby's eBook. Wow this was a time consuming process. The book had long since been written but there were still hundreds of little details to work through. If you want to read 4,500 words on everything we did to launch the book check out this post: Anatomy of an eBook Launch (With Sales Numbers) If you’re not familiar with my story you can read the “About” page, but earlier this year my wife … [Read more...]

Anatomy of an eBook Launch (With Sales Numbers)

anatomy of an ebook launch

I know you're going to do it anyway so feel free to scroll to the bottom to look at the sales numbers for Abby's eBook launch. ;) After you're done make sure you come back up to the top and read about how we did it! The Idea Shortly after the new year when Abby asked me to help with the "business" side of her blog, we sat down and brainstormed all the ways we could maximize the blog's profitability. So far we haven't found just one means of … [Read more...]

April 2014 Traffic and Income Report

april 2014 income report

April wasn't about breaking new ground but rather about preparing for the future. Abby and I spent the month preparing for the launch of her eBook. Fortunately it wasn't me writing over 170 pages and 28 chapters. I had the much easier job of preparing a launch strategy and working through technical issues. Next week you'll get a behind the scenes look into our launch (including income) but for now make sure you stop by Abby's site and take a look … [Read more...]

3 Blogging Power Couples Who Will Help You Grow Your Business

3 blogging power couples

Maybe it's because of the situation I'm in, but I love it when I find out about husband and wife blogging teams. It's encouraging to know there are other couples out there doing the blogging thing and making it work. There are lots of DIY / home improvement blogging couples who do amazing work together, but it's especially interesting when I find a blogging couple where at least one of them blogs about the inner workings of their business-- real … [Read more...]

March 2014 Traffic and Income Report

March 2014 Income Report

It's the end of May and I'm just now publishing the March Traffic and Income Report! I want to get this thing out into the world before everything becomes stale. It's been insane around our place with some big projects on the horizon. More on that later... If you’re not familiar with my story you can read the “About” page, but earlier this year my wife Abby asked me to manage the business side of her blog. That title includes all the technical … [Read more...]

How Writing Everyday Can Change Your Life and How to Get Started Today

How Writing Everyday Can Change Your LIfe

Writing isn't something that comes naturally to me (unlike my wife!). It's a struggle, and at times it seems like a painfully slow process. That being said I understand how important it is for me to consistently write. I'm not an artist or a musician; the only time I get to create something is through words. Everyone needs a creative outlet, and for me that's through writing. In the past when I struggled to find the right words or felt … [Read more...]

February 2014 Traffic and Income Report

february 2014 income report

Hey there readers! Welcome to our first-ever income report. I have to be honest, it's a little scary pushing "publish" on a post like this. Income can be a taboo subject for some. If you're not familiar with my story you can read the "About" page, but earlier this year my wife Abby asked me to manage the business side of her blog. That title includes all the technical aspects, financial progress, and even some overall big-picture strategy. I … [Read more...]

Why You Should Ditch the WordPress Editor and Use Markdown Instead

Why You Should Ditch the WordPress Editor and Use Markdown Instead

"Ditch WordPress?!" You're thinking, "What is this crazy guy talking about?!" No, I'm not saying you should ditch WordPress altogether. What I am advocating, though, is to consider composing your blog posts in an outside editor like Draft or Byword using Markdown syntax. Do I have you confused already? Stay with me, it will soon be made clear. Let me tell you a quick story... Why You Should Never Write Blog Posts in WordPress It only took one … [Read more...]

When Our Blog Became a Business: How We Made $2,000 from One Blog Post


I'm sure most bloggers experience periodic "ah ha!" moments. These are the moments when you realize your business will never be the same, when something clicks that gives you the confidence to take a giant mental step forward in building your thing online. This happened for Abby and I this past February. You see, I'm obsessed with "going paperless." I scan everything with my Fujitsu Scansnap and meticulously organize all of our household … [Read more...]